American whiskey moves every day. So do we.
Chasing the Unicorn Podcast publishes the American Whiskey Industry Brief every weekday — a research-grade daily brief covering corporate moves, new releases, TTB filings, secondary market pricing, and active lottery windows. The Cut delivers the headlines in 90 seconds. The full AWIB goes deep for the serious enthusiast on Patreon.
The unicorn isn’t the rare bottle. It’s the pour that speaks to you. We help you find it.
The Cut
90 seconds. Three stories. Every weekday. Free everywhere you listen.
The Cut Daily
The free written companion to The Cut. Full stories, sources, and The Hunt — published every weekday.
The Full AWIB
Every section. Every source. Daily intelligence for the serious enthusiast.
Latest from The Cut Daily
- The Cut — April 14, 2026 — Sazerac Wants Brown-Forman. The Big Six Is Over.
Sazerac is reportedly exploring a bid to acquire or merge with Brown-Forman, just weeks after Brown-Forman confirmed merger… - S01E05 The Science of Swirling Unlocking Bourbon’s Nosing Potential
Listen on Spotify • Watch on YouTube: Is swirling your bourbon glass just a pretentious habit you see… - S01E04 Bourbon Blind Tastings—Putting Your Palate to the Test
Listen on Spotify • Watch on YouTube: In Episode 4 of Chasing the Unicorn: Your Quest for the…
The pursuit doesn’t end with the episode. Follow the chase through The Tasting Journal or learn more about the show on the About page..
Explore more through The Tasting Journal or About the Show.